Nudging behaviour

Nudge – and similar books of behavioural economics are getting a lot of attention at the moment.  I’m particularly interested to see if they can provide any help to the work of the Communications Team of Winchester Action on Climate Change.

If you’re interested in getting a copy, here are some links:

• Nudge – by Robert Thaler
• Predictably Irrational – Dan Ariely
• The Psychology of Persuasion – Robert Cialdini

Here’s a link to the Cabinet Office paper titled Personal Responsibility and Changing Behaviour referenced in the Guardian article on ‘Nudge’.

Other works on behaviour change relating to climate change worth looking at… WinACC recently highlighted ‘Weathercocks and Signposts: The environment movement at a crossroads”. DEFRA’s Framework for pro-Environmental Behaviours is also useful reading.