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	<title>Martin Tod &#187; WinACC</title>
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	<description>A believer in progress, material and social</description>
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		<title>Nudging behaviour</title>
		<link>http://www.martintod.org.uk/2008/07/12/nudge/</link>
		<comments>http://www.martintod.org.uk/2008/07/12/nudge/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 09:47:07 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[WinACC]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[Climate Change]]></category>

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		<description><![CDATA[Nudge &#8211; and similar books of behavioural economics are getting a lot of attention at the moment.  I&#8217;m particularly interested to see if they can provide any help to the work of the Communications Team of Winchester Action on Climate  &#8230; </p><p class="excerpt_continue"><a class="readmore" href="http://www.martintod.org.uk/2008/07/12/nudge/">more &#8230; </a>]]></description>
			<content:encoded><![CDATA[<p>Nudge &#8211; and similar books of behavioural economics are getting a lot of attention at the moment.  I&#8217;m particularly interested to see if they can provide any help to the work of the Communications Team of <a href="http://www.winacc.org.uk">Winchester Action on Climate Change</a>.</p>
<p>If you&#8217;re interested in getting a copy, here are some links:</p>
<ul>
<li><a href="http://www.amazon.co.uk/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.co.uk%2Fexec%2Fobidos%2FASIN%2F0300122233%3F%255Fencoding%3DUTF8%26m%3DA3P5ROKL5A1OLE&amp;tag=winld-21&amp;linkCode=ur2&amp;camp=1634&amp;creative=6738">Nudge &#8211; by Robert Thaler</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=winld-21&amp;l=ur2&amp;o=2" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.co.uk/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.co.uk%2Fexec%2Fobidos%2FASIN%2F0007256523%3F%255Fencoding%3DUTF8%26m%3DA3P5ROKL5A1OLE&amp;tag=winld-21&amp;linkCode=ur2&amp;camp=1634&amp;creative=6738">Predictably Irrational &#8211; Dan Ariely</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=winld-21&amp;l=ur2&amp;o=2" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.co.uk/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.co.uk%2Fexec%2Fobidos%2FASIN%2F006124189X%3F%255Fencoding%3DUTF8%26m%3DA3P5ROKL5A1OLE&amp;tag=winld-21&amp;linkCode=ur2&amp;camp=1634&amp;creative=6738">The Psychology of Persuasion &#8211; Robert Cialdini</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=winld-21&amp;l=ur2&amp;o=2" border="0" alt="" width="1" height="1" /></li>
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<p>Here&#8217;s a link to the Cabinet Office paper titled <a href="http://www.cabinetoffice.gov.uk/strategy/work_areas/personal_responsibility.aspx">Personal Responsibility and Changing Behaviour</a> referenced in <a href="http://www.guardian.co.uk/politics/2008/jul/12/economy.conservatives">the Guardian article on &#8216;Nudge&#8217;</a>.</p>
<p>Other works on behaviour change relating to climate change worth looking at&#8230;  <a href="http://www.winacc.org.uk/2008/05/15/weathercocks-and-signposts/">WinACC recently highlighted &#8216;Weathercocks and Signposts: The environment movement at a crossroads&#8221;</a>.  DEFRA&#8217;s <a href="http://www.defra.gov.uk/evidence/social/behaviour/index.htm">Framework for pro-Environmental Behaviours</a> is also useful reading.</p>
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		<title>Local Green Websites</title>
		<link>http://www.martintod.org.uk/2008/04/09/local-green-websites/</link>
		<comments>http://www.martintod.org.uk/2008/04/09/local-green-websites/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 12:08:21 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Friends of the Earth]]></category>
		<category><![CDATA[Greening]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[WinACC]]></category>
		<category><![CDATA[Winchester]]></category>

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Conversations at various WinACC meetings, while out campaigning with Winchester Friends of the Earth for aircraft emissions to be included in the climate change bill (see above) and in Green&#8217;s after the monthly Winchester Friends of the Earth meeting have  &#8230; </p><p class="excerpt_continue"><a class="readmore" href="http://www.martintod.org.uk/2008/04/09/local-green-websites/">more &#8230; </a>]]></description>
			<content:encoded><![CDATA[<p><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="337" alt="Martin Tod and Dave Walker-Nix from Winchester Friends of the Earth campaigning for aviation to be included in the Climate Change Bill by the Butter Cross in Winchester" src="http://www.martintod.org.uk/wp-content/uploads/2008/04/2400072923-993db2dbb9-o.jpg" width="450" border="0"></p>
<p>Conversations at various <a href="http://www.winacc.org.uk/" target="_blank">WinACC</a> meetings, while out campaigning with <a href="http://www.winchesterfoe.hampshire.org.uk/" target="_blank">Winchester Friends of the Earth</a> for aircraft emissions to be included in the climate change bill (see above) and in <a href="http://maps.google.co.uk/maps?hl=en&amp;client=firefox-a&amp;rls=org.mozilla:en-GB:official&amp;hs=4gt&amp;um=1&amp;ie=UTF-8&amp;q=green%27s+bar&amp;near=Winchester,+Hampshire&amp;fb=1&amp;view=text&amp;latlng=51063802,-1316358,17099473844197698989#" target="_blank">Green&#8217;s</a> after the monthly Winchester Friends of the Earth meeting have thrown up several interesting local environmental websites.</p>
<p>First off, there&#8217;s Dave Walker-Nix&#8217;s &#8216;One World&#8217; website at <a href="http://www.wwn-oneworld.co.uk">http://www.wwn-oneworld.co.uk</a>. Dave organised the <a href="http://www.foe.co.uk/bigask" target="_blank">Friends of the Earth aviation demonstration</a> in the town centre (that&#8217;s him on the left wearing the mask).&nbsp; His site has a collection of fascinating inventions for tackling climate change. Very thought provoking and well worth a read.</p>
<p>David Morgan turned up to his first WinACC open meeting last Saturday.&nbsp; He has an environmental blog at <a title="http://www.reallifenews.com/environment/index.php" href="http://www.reallifenews.com/environment/index.php">http://www.reallifenews.com/environment/</a> as part of his <a href="http://www.reallifenews.com/index.php" target="_blank">real life news</a> website with a local and personal take on living a greener lifestyle.</p>
<p>The <a href="http://www.greening-ob.org.uk/" target="_blank">Greening Oliver&#8217;s Battery</a> team has set up a website at <a title="http://www.greening-ob.org.uk/" href="http://www.greening-ob.org.uk/">http://www.greening-ob.org.uk/</a>.&nbsp; It&#8217;s great to see <a href="http://www.terena.co.uk/" target="_blank">Terena Plowright&#8217;s</a> inspirational <a href="http://www.greening-campaign.co.uk/About.html" target="_blank">Greening Campaign</a> starting to roll out across the area.</p>
<p>I served on the Liberal Democrats&#8217; Federal Executive with <a href="http://www.cix.co.uk/~dmccarthy/" target="_blank">Donnachadh McCarthy</a> at the time of the Iraq War.&nbsp; He&#8217;s now left party politics and is a full-time eco-auditor. He recently came to speak to WinACC about his work and to give advice on a greener lifestyle.&nbsp; You can find out more at his website <a title="http://www.cix.co.uk/~dmccarthy/" href="http://www.cix.co.uk/~dmccarthy/">http://www.cix.co.uk/~dmccarthy/</a></p>
<p>The final site isn&#8217;t strictly an environmental site, but WinACC wouldn&#8217;t be what it is without the brilliant facilitation of <a href="http://jamesmartinjones.com/website.html" target="_blank">James Martin-Jones</a>. <a href="http://upcoming.yahoo.com/group/4151/" target="_blank">WinACC open meetings</a> are fun, constructive, inclusive, positive and action-focused &#8211; and also run exactly to time (always 90 minutes!).&nbsp; <a href="http://upcoming.yahoo.com/event/448339/" target="_blank">The next one is on June 7th</a>.&nbsp; Several people I spoke to after the last one commented on how much better they are than &#8216;normal meetings&#8217;.&nbsp; This wouldn&#8217;t happen without James; you can find out more at <a title="http://jamesmartinjones.com/website.html" href="http://jamesmartinjones.com/">http://jamesmartinjones.com/</a>.</p>
<p>That&#8217;s it for now.&nbsp; As I find more, I&#8217;ll post them up and add them to my links.</p>
<p><em>(Needless to say, none of these links imply that any of the sites, organisations or people mentioned endorse me or anyone else &#8211; they&#8217;re just sites I hope you find interesting)&#8230;</em></p>
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